Kahle suggest a list of values which are personal preferences to each individual.
1. Self Respect
2. Excitement
3. Being Well Respected
4. Self-Fulfilment
5. Sense of accomplishment
6. Warm Relationship with others
7. Security
8. Fun & Enjoyment
9. Sense of belonging
Values which i remember or mean something to me are :
September 11Th - world trade centre
Princess Diana dying
Tsunami in Thailand
These all have significant values to me as i remember them like it was yesterday
VALS Survey:
From taking this test I have been said to be an 'Experiencer' as a Primary Val and a Innovator' as my secondaryVal .
Experiencers are avid consumers and spend a comparatively high proportion of their income on fashion, entertainment, and socializing.
Innovators are leaders and are the most receptive to new ideas and technologies. Innovators are very active consumers, and their purchases reflect cultivated tastes for upscale, niche products and services.
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