Social Class

The way we define social class often comes under scrutiny for a number of reasons one of the main ones being that in the typical family household, it is usually the "breadwinners" or "head of the houses'" income that is counted, rather then taking in ALL sources of income within the family home (i.e any money children might earn, etc). Also, it is often argued that the class that a person may appear to be in, does not have to be one they automatically belong too.

The different types of social class

Upper middle class Middle class

Lower Middle class

Skilled working class

Working class

Lower class

Above is a picture of Collen Rooney Wayne Rooney wife. Here is a prime example of how a lower class citizen and become a high class citizen just from marrying a footballer.

People are in different groups of social classes depending on:

how much money they have?
Where they work?
Who they are?
Where they come from?
Who they know?
Who they friends are?

it all boils down to the way u conduct yourself and what you have!!!!!!!!!!!!



There are different types of family:
Nuclear Family- This consists of a father, a mother and children who all live together
Extended Family- This is a nuclear family, however including other relatives such as grandparents and cousins.
Family of Orientation- This is the family someone is born into
Family of Procreation- This is the family founded through marriage.

Marketing to kids

Parents today are willing to buy more for their kids because trends such as smaller family size, dual incomes and postponing children until later in life mean that families have more disposable income. As well, guilt can play a role in spending decisions as time-stressed parents substitute material goods for time spent with their kids.

When a child wants something a child get what they want . markets market tools to aim at children so they can nag there parents. They use a market tool to guide in the parents even though its for the child.

Nowadays, parenting has changed significantly when it comes to their children's leisure and education. More people now can afford private education, children are more demanding meaning parents result to spending more money on toys, clothes, gadgets and food. There is this sort of feeling where parents want to give their children what they could not have or never had. Therefore there is this new trend where parents even compete with other parents on who gives the best for their children.



Kids are interested in:

New Gadgets
stationary
toys
clothes
food
princess and prince
batman and barbie

Many companies are using a word of mouth method. The idea is to find the coolest kids in a community and have them use or wear your product in order to feel around it. this is a way of using trendsetters to market for companies and get it started.

Marketers also create brand recognition in a very young children, as brand marketing overtime into the future they will recognise the brand

Final reflection on blogging

My final reflection on blogging is that its a way to interact with other and know other people opinion , it personally gives me an insight in a more depth way into the world we live . Each blog may contain general information about the blogging topic, in depth research into the topic as well as useful videos and pictures in which relate to the topic along with some description of each link.



What makes a successful blog?

1) Stay on topic
Opinions are generally accepted but the content of the items in the blog should all relate to a general theme.


2) Be informative
If you are attempting to create the impression that you are knowledgeable about a specific industry or sector, be sure that you stay current on news.


3) Old news is not news
While blogging every day can be a drain, it is important that the information presented is current and accurate, writing an article or blurb about something that happened 6 months ago, will not be of interest to many.

4) Adhere to a schedule
Create a schedule and stick to it. Realizing that blogging requires time and effort, don't create unrealistic expectations and be unable to deliver.

5) Clarity and simplicity
Keep your posts and blog entries clear and easy to understand. Remember, the web is global and expressions, idioms and acronyms don't always translate.





I hope reading my blogs has taught quite a few people . i really enjoyed blogging and will be definitely blogging in the future, its has a lot of creativity involved which i enjoyed the most.

Values

In my own words values suggest a pacific way in life. Different people have different set of values depending on the life they live.

Kahle suggest a list of values which are personal preferences to each individual.



1. Self Respect
2. Excitement
3. Being Well Respected
4. Self-Fulfilment
5. Sense of accomplishment
6. Warm Relationship with others
7. Security
8. Fun & Enjoyment
9. Sense of belonging


Values which i remember or mean something to me are :

September 11Th - world trade centre



Princess Diana dying


Tsunami in Thailand



These all have significant values to me as i remember them like it was yesterday


VALS Survey:

From taking this test I have been said to be an 'Experiencer' as a Primary Val and a Innovator' as my secondaryVal .


Experiencers are avid consumers and spend a comparatively high proportion of their income on fashion, entertainment, and socializing.

Innovators are leaders and are the most receptive to new ideas and technologies. Innovators are very active consumers, and their purchases reflect cultivated tastes for upscale, niche products and services.

Memory and Nostalgia

Memory: 1. The ability to recover information about past events or knowledge. 2. The process of recovering information about past events or knowledge. 3. Cognitive reconstruction. The brain engages in a remarkable reshuffling process in an attempt to extract what is general and what is particular about each passing moment.

Memory may be divided into short-term (also known as working or recent memory) and long-term memory. Short-term memory recovers memories of recent events, while long-term memory is concerned with recalling the more distant past.

Memory Process




Here is a link to an article talking about how nostalgic adverts work with certain brands http://www.campaignlive.co.uk/news/883332/Close-up-Advertising-welcomes-new-age-nostalgia/

Nostalgia
a wistful desire to return in thought or in fact to a former time in one's life, to one's home or homeland, or to one's family and friends; a sentimental yearning for the happiness of a former place or time: a nostalgia for his college days.



This video relates to nostalgia and gives a great impact on what it means

Groups

A group is a cluster, crowd, or throng; an assemblage, either of persons or things, collected without any regular form or arrangement.A group is two or more individuals who share a set of norms, have role relationships,

Why is there a such thing as groups?

We are all put into to groups or fit into different types of group, What group do you believe you are in ?

Groups exist to have a sense of belonging and to reach the same goals.Some types of groups are social group,family group,secondary group,primary group ,social category and others.


People always put themselves into groups which they believe they belong in.

Example : when children are at school , they might get pick on because of the way they look or the clothes they weir.

if a child turns up to school with these trainers below they will get picked on in today's society.




if a child come to school on these trainers below they wouldn't get picked on



It boils down to today's society and the world we live , it all boils down to peer pressure.

Peer Pressure

Segmentation, Targeting and Positioning

Market segmentation, correctly applied, is about understanding the needs of customers and, therefore, how they decide between one offer and another. This insight is used to form groups of customers who share the same or very similar value criteria. A company is then able to determine which groups of customers it is best suited to serve and which product and service offers will both meet the needs of its selected segments and outperform the competition.

The are many ways that a segment can be considered. For example, the auto market could be segmented by: driver age, engine size, model type, cost, and so on. However the more general bases include:

• by geography - such as where in the world was the product bought.
• by psychographics - such as lifestyle or beliefs.
• by socio-cultural factors - such as class.
• by demography - such as age, sex, and so on.

Targeting :



Positioning:

Positioning involves implementing our targeting. For example, Apple Computer has chosen to position itself as a maker of user-friendly computers. Thus, Apple has done a lot through its advertising to promote itself, through its unintimidating icons, as a computer for “non-geeks.”