Memory: 1. The ability to recover information about past events or knowledge. 2. The process of recovering information about past events or knowledge. 3. Cognitive reconstruction. The brain engages in a remarkable reshuffling process in an attempt to extract what is general and what is particular about each passing moment.
Memory may be divided into short-term (also known as working or recent memory) and long-term memory. Short-term memory recovers memories of recent events, while long-term memory is concerned with recalling the more distant past.
Memory Process
Here is a link to an article talking about how nostalgic adverts work with certain brands http://www.campaignlive.co.uk/news/883332/Close-up-Advertising-welcomes-new-age-nostalgia/
Nostalgia
a wistful desire to return in thought or in fact to a former time in one's life, to one's home or homeland, or to one's family and friends; a sentimental yearning for the happiness of a former place or time: a nostalgia for his college days.
This video relates to nostalgia and gives a great impact on what it means
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