Perception - experiment

Part of this module was to understand why and how the consumer performs experiments on perception.

Taste is a form of one of the traditional five senses. It refers to the ability to detect the flavor of substances such as food, certain minerals, and poisons. In humans and many other vertebrate animals the sense of taste partners with the less direct sense of smell, in the brain's perception of flavor. 

i decided to do a experiment on chocolate , i bought two types of chocolate , a well known brand and a supermarket brand. i wanted to find out if a consumer can guess by just tasting the chocolate without knowing the brand or seeing the rapper , which one is which and rating them out of 10.

Solomon et el (2006) p.36, states that: " We live in a world overflowing with sensations".

The two types of chocolate i choose are , Lindt and Sainburys own brand 

 

After carrying out the experiment i came to the conclusion that just because we have expensive brands of chocolate doesn't mean that they taste better than the supermarket brands . As my statistics show more consumers preferred the supermarket brand rather than the well established expensive brand . All this comes down to perception , what we perceive as a better option or plan by what the market shows or tells us.